APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Agile

    AI Healthcare

    Artificial Intelligence

    Aviation

    Bi and Analytics

    Big Data

    Cloud

    Cyber Security

    Digital Infrastructure

    Digital Marketing

    Digital Transformation

    Digital Twin

    Drone

    Internet of Things

    Low Code No Code

    Networking

    PropTech

    Remote Work

    Singapore Startups

    Smart City

    Startup

    Unified Communication

    Wireless

  • E-Commerce

    Education

    FinTech

    Healthcare

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Dell

    IBM

    Microsoft

    Salesforce

    SAP

  • Cognitive

    Compliance

    Contact Center

    Corporate Finance

    Data Center

    Data Integration

    Digital Asset Management

    Full Stack Development

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    RegTech

    Travel Retail

Menu
    • IT Service Management
    • SAP
    • Aviation
    • HR Technology
    • Manufacturing
    • Cloud
    • Data Center
    • Education
    • Salesforce
    • Digital Infrastructure
    • Bi and Analytics
    • Unified Communication
    • IBM
    • AI
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • IT Service Management
    Editor's Pick (1 - 4 of 8)
    left
    How do we create an Effective IT Service Management Strategy?

    Sami Yalavac, Chief Information Officer, Bupa A&NZ

    The Road Towards the Intelligent Enterprise

    Florian Roth, CIO and Head, IT Services, SAP SE(FWB: SAP)

    IT Service Management in the Digital Era

    Unal Altay, CIO, V/line

    Strengthening IT by Streamlining Business Processes

    Ken Soh, CIO & Director, e-Strategies, BH Global Corporation

    Designing the IT Organization for Service Management

    Michael Reagin, Corporate VP & CIO, Sentara Healthcare

    Virtual Cloud Computing Platform (VCCP) for A*STAR

    Dr. John Kan, CIO, A*STAR - Agency for Science, Technology & Research

    The Challenge within the IT Department

    Dr. David Asirvatham, Chief Technical Officer, University of Malaya

    Real IT Leaders are Story Tellers

    Jenny Levy, CIO, Primary Health Care

    right

    How Machine Learning and Data Lakes Help Your Pets (and Your Business Too)

    David Colyott, Supply Chain, Mars Petcare

    Tweet
    content-image

    David Colyott, Supply Chain, Mars Petcare

    These days, most of us encounter machine learning and the power of big data regularly. Whether its Alexa learning your music preferences or chatbots offering customer service, technology affects transactions in ways we barely notice any more.

    But are we doing enough with it in the supply chain industry? That’s a question we ask ourselves regularly at Mars Petcare.

    The answers can sometimes be abstract, focused on things like capabilities and elasticity. But when you stop to pick up cat food, if Fluffy’s favorite brand is not on the shelf, there is no abstract about it—your furry best friend is going to be disappointed.

    To make sure that does not happen, we are applying new technologies to make our operations even smarter. Here are two examples of advances we are currently pursuing.

    Using Machine Learning to Automate

    Machine learning is not a new concept, but it offers new ways to automate tasks and simplify processes. At Mars Petcare, we apply it to our transportation management system to make administrative tasks faster and more effective.

    For example, a lot of our customers manage schedules for warehouse deliveries through a customer portal. Securing optimal appointments mean the best opportunity for on-time delivery, so we use machine learning to automatically secure appointments at the earliest opportunity within the communication process.

    This frees up a significant amount of time for our team. Depending on a customer’s tools, in many cases our system can learn to watch for a trigger email and go immediately to that customer’s portal to schedule a time. There is no user intervention required.

    Similarly, in our Customer Care group, like any company, we do a great deal of order management. Our system has traditionally been high-touch, with customer service associates opening orders and updating them, such as adding weight, substituting an item, etc.

    Now, we use machine learning to automate the highly-repeatable activities, making them lower-touch. Our team can focus more of their time on added-value, customer-centric activity, and that means more satisfied customers and, hopefully, happier pets.

    Securing optimal appointments mean the best opportunity for on-time delivery, so we use machine learning to automatically secure appointments at the earliest opportunity within the communication process

    Why it matters: A lot of times when people hear about machine learning, they worry it will take away human jobs. But we see the opposite opportunity. We are a growing company in a growing category. Machine learning helps us maintain that growth without adding exponential resources. It is all about enabling growth.

    Enabling cost to serve insights with data

    An even bigger opportunity is bringing the power of big data to understand the cost to serve. Most large CPG companies face challenges in managing their portfolio. They have many brands, many different origin points across the supply chain, and a lot of SKUs within them. They might have legacy systems managing data in different ways, and in different places.

    We face similar challenges at Mars Petcare, where we have nearly 20 points of origin for shipping across the U.S., both company-owned and third-party distribution, and numerous leading brands like PEDIGREE®, IAMS™, GREENIES™ and TEMPTATIONS™.

    This means a lot of disparate inputs. The data from our transportation management system, warehouse management system and SAP platform is combined into a shared data lake. Our analytics team can then create tools to understand the cost to serve, and support decision-making that takes into account all elements of the supply chain.

    For sales, this means opportunities to create joint business plans with customers based on actual data about the products they want, and the relevant supply chain enablers or constraints. For marketing, it means supply chain inputs that can aid in annual marketing plans, for example, offering insights to help determine the optimal time for a new product launch.

    And for pets, it means more access to the foods they love.

    Why it matters: It is one thing to know how one location in your supply chain is performing. It is a lot more powerful to get all your data into one place and be able to use insights across your whole network. If you are not certain what your biggest supply chain advantages or constraints are, cost to serve is a key to unlocking those insights.

    What You Can Do to Get Started

    In many organizations, conversations about data and insights happen only at the department level. But then you miss the bigger picture. When you bring together Sales, Marketing, Demand Planning, and Supply Chain, it enables total enterprise insights and solutions, and pulls all the pieces together.

    We work hard to do this at Mars Petcare, and one of our strengths is our collaborative culture and commitment to uncovering insights. We have launched a new division, called Kinship that is dedicated to realizing the promise of insights for pet health and well-being.

    Whether it is a supply chain transaction or an analysis of pet activity, at Mars Petcare, we see the potential for data and technology to transform, and help us deliver on our purpose: A BETTER WORLD FOR PETS™. That is good for our supply chain and our industry. And yes, it is good for Fido and Fluffy too.
    tag

    Machine Learning

    Big Data

    Warehouse Management

    Order Management

    Weekly Brief

    loading
    Top 10 IT Service Management Solution Companies – 2021
    ON THE DECK

    IT Service Management 2021

    Top Vendors

    IT Service Management 2020

    Top Vendors

    IT Service Management 2019

    Top Vendors

    IT Service Management 2018

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    The nucleus of customer-driven transformations

    The nucleus of customer-driven transformations

    MazenKassis, Head of Data & Analytics, Foodstuffs North Island
    Smart Urbanism and an All-Digital Economy as Necessity, Not a Futuristic Dream

    Smart Urbanism and an All-Digital Economy as Necessity, Not a Futuristic Dream

    Benson Tam, Founding Partner and Chairman of Venturous Group
    How to Cope with Covid19 Market Meltdown

    How to Cope with Covid19 Market Meltdown

    Patricia Poon, Founder & Managing Partner, Belmond Capital Limited
    How to Successfully Pitch Your Idea to a VC

    How to Successfully Pitch Your Idea to a VC

    Vikas Datt, Managing Director and Partner at CerraCap Ventures
    Fintech, the Omnipresent

    Fintech, the Omnipresent

    Mark Munoz, Co-Founder and Managing Partner, Vectr Fintech.
    The Rise of B2B Fintech in Southeast Asia

    The Rise of B2B Fintech in Southeast Asia

    Ivan Ong, Principal, AFG Partners
    How Technology Fuels The Future Of Work

    How Technology Fuels The Future Of Work

    David Beitel, Chief Technology Officer, Zillow (Zg: Nasdaq)
    Does Your Organization Have The Passion To Thrive?

    Does Your Organization Have The Passion To Thrive?

    Joan Finley, PhD, Director, Communications & Change Management, Gallagher (AJG: NYSE)
    Loading...

    Copyright © 2022 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe |   About us

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://it-service-management.apacciooutlook.com/cxoinsights/how-machine-learning-and-data-lakes-help-your-pets-and-your-business-too-nwid-6352.html